Improving farmed fish welfare across Southeast Asia

We collaborate with fish producers and corporations to implement cost-effective, scalable solutions to optimise fish production and welfare.

Our work

A worker unloading crates of milkfish from a harvest boat in the Philippines

Philippines — our primary project

We are working on tilapia slaughter: piloting an improved ice slurry method that reduces stress at the point of slaughter while improving product quality.

The Ice Slurry Project
A wholesale fish market in Vietnam at night

Vietnam — scoped, next in line

Our scoping report on the farmed pangasius industry lays the foundation for future interventions in one of the world's largest fish-producing countries.

All our work

The problem

Over 70 billion fish are farmed worldwide for human consumption every year — and their welfare is generally neglected. Around 90% of these fish are farmed in Asia, where welfare standards are still rare and slaughter practices receive little attention.

Why we exist
Fingerlings held in a farmer's hand at a fish farm

Work with us

Are you a fish producer, processor, trader or buyer? Our support is cost-free: practical advice on better slaughter practices, help setting up trials, and connections to buyers who value quality. We'd love to work with you.

Partner with us

Research

Our work is grounded in our own field research across Southeast Asia.

Cover of the Philippines Farmed Fish Industry & Welfare Review

Philippines Scoping Report

Milkfish & tilapia — 20 farms interviewed across the country's major hubs.

Cover of the Vietnam Farmed Fish Industry & Welfare Review

Vietnam Scoping Report

Pangasius — field visits to farms and processing facilities in the Mekong Delta.

Read our research

Our team

Koen van Pelt Ameer Virani Stephanie Ester Marie Aure Nghĩa Phan Đỗ Trọng Jon Juico

Team members in the Netherlands, Vietnam and the Philippines, backed by advisors from Fish Welfare Initiative, Shrimp Welfare Project and more.

Meet the team

Latest update

Placeholder: our first update

2 July 2026

A temporary placeholder post — replace this with Scale Welfare's first real update.

Read our blog

Stay in touch

Get occasional updates on our work, or reach out directly.